Coleraine FC has confirmed a fresh sponsorship agreement with local café Roasted Coffee, which will see the brand’s logo on the club’s first‑team shorts for the upcoming season and a 20% discount for ticket‑holders. The partnership arrives as the team sits 3rd in the Northern Ireland Premiership, with 65 points from 33 games and a recent five‑match winning run.
What does the new deal involve?
The agreement gives Roasted Coffee prominent exposure on the shorts worn by the squad, plus placement across Coleraine FC’s social media channels. In return, the café will open its fourth outlet in the heart of Coleraine town centre later this year, reinforcing its presence in the club’s catchment area. Season ticket holders can claim a 20% discount on any order by showing their ticket at the café.
Who are the key voices behind the partnership?
Co‑owners Craig and Ryan McLean explained, “We’re incredibly proud to join Coleraine FC as an official club sponsor and to be linked with such a historic football club. Community is at the heart of everything we do, so partnering with a club that has a passionate support base was an easy decision.” Jamie Selfridge, Head of Business and Community at the club, added, “Supporting local businesses and building strong community relationships is hugely important to us, and this partnership fits perfectly for everyone involved.”
Why is the deal significant for the club?
Beyond the visual branding, the sponsorship strengthens the club’s ties to local enterprises, a factor that often influences fan engagement and match‑day revenue. With the team currently enjoying a five‑game winning streak (WWWWW) and sitting just eight points behind league leaders Larne, the added financial support could help maintain momentum as the club prepares for its next fixture against Larne at home on 15 August 2026.
How will fans benefit?
Supporters will see the Roasted Coffee logo on the shorts during every home game, and they can enjoy a 20% discount on coffee, açai bowls, traybakes and signature infusion drinks when they flash their season ticket. The partnership also promises community events and promotions that aim to bring fans closer to the club and the café, reinforcing the shared identity of the north‑coast area.
What’s next for Coleraine FC?
The club will look to extend its recent form - 20 wins, 5 draws and 8 losses in the 2025 season, scoring 62 goals while conceding 31 - into the new campaign. The upcoming home clash with league‑leading Larne will be a litmus test for the squad’s ambition, and the new sponsorship provides a morale boost as the team chases a top‑three finish.
The partnership marks another step in Coleraine FC’s strategy to blend on‑field success with off‑field community growth, ensuring the club remains a central pillar of local sport and business alike.
