Coleraine FC has secured a licence to sell and consume alcohol in a new matchday fanzone at The Showgrounds. The trial for the enhanced fan experience begins this Saturday, September 5, when the league leaders host Crusaders.
This development, reported by NorthernIrelandWorld, is a key part of the club's drive to improve the atmosphere and facilities for supporters. The fanzone will be situated behind the Railway End stand. Home fans will be able to purchase drinks from the zone and take them into the stadium, with provisions also made for visiting supporters.
What will the new fanzone offer?
The initial launch against Crusaders will feature live music from Niall Mack. While the area won't be fully finished for the first game, overhead coverings for poor weather are planned in the coming weeks. Further seating and other features will be added to create a more complete environment. All future catering units and the alcohol service point will be permanently located within this fanzone space. Food and beverage operations will be delivered by Gareth at Phat Events.
Chief Executive Officer Dale Pryde-MacDonald outlined the club's ambition. "This is a significant moment for our supporters," he said. "By having this trial, it will allow us to enhance the matchday experience, launch our new fanzone and create what we hope will be a positive, responsible and enjoyable environment."
How does this fit with the club's current form?
The fanzone launch comes as Coleraine enjoys a strong start to the Premiership season. They currently sit first in the table with 10 points from four games, boasting a record of three wins and one draw. Their recent form reads WWDW, and they have scored eight goals while conceding just one, giving them a commanding +7 goal difference. This puts them one point clear of second-placed Carrick Rangers. Fans can track the team's progress on our standings page.
What are the rules for the alcohol licence?
The club has emphasized that the new privilege comes with a major responsibility. A Coleraine FC spokesperson issued a clear warning to supporters. "We strongly warn supporters to drink responsibly and ensure that behaviour does not fall below levels that would lead to an instant stop of the sale of alcohol at the ground," they said. The PSNI has been involved in the process, providing support and education to the club to help ensure a safe implementation.
What happens after the trial?
If the trial period is successful, the club hopes to make the fanzone a regular feature on matchdays. The initiative is seen as a modern step forward for the matchday experience at The Showgrounds. It aims to build on the positive momentum both on and off the pitch. The next opportunity for fans to use the new facility after the Crusaders game will be against Ballymena United at home on September 11. You can view all upcoming dates on our fixtures schedule. Ballymena currently sit 8th in the Premiership table.
